AWeber marketing specialist, Liz Willits, says, “You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 50-page ebooks, 30-day courses, 100-page white papers and beyond.

These gifts are called lead magnets or incentives, and they’re a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust and assists in converting your leads into customers.

The problem is though, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 50-page ebook.

But I have good news: you don’t need to write a novel to craft a great lead magnet. You can build a short, simple and crazy effective lead magnet with minimal time commitment”.

How to Create a Lead Magnet in Less Than a Day (That Actually Works)

AWeber Blog

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