According to Ben Davis , “Last month, Econsultancy published the Predictive Analytics Report, in association with RedEye.

We’ve rounded up some of the findings of the survey report in an old-school infographic.

N.B. Subscribers can download the full Predictive Analytics Report for further background and analysis.

And for more from the report and on predictive analytics in general, see the following resources:

– What is predictive analytics and how could you use it?
– Four key trends in the use of predictive analytics
– Expanding your marketing playbook with predictive analytics”.

The state of predictive analytics

Econsultancy

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