Michael Kiel says, “If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn’t a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords?

For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign.

Myth #1: People Don’t Click On Google Ads

This is the easiest of the myths to debunk. Remember, Google is a publicly traded company and just about anyone can access their financial records with a little bit of digging around.

How much money do you think Google makes in one day on AdWords alone? $1 million? $10 million? Can you believe that Google generates over $100 million in revenue every day from people clicking on their ads? With an average cost per click between $1 and $2 (source: WordStream), that’s well over 50 million clicks per day”.

Busting the Top 3 Google AdWords Myths

HubSpot

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