Patricio Robles says, “Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.

From video to algorithmic feeds, major platforms have seen major changes in the past year.

This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat’s rise.

Here’s what marketers need to know…

They are like Snapchat Stories, but (maybe) better

Instagram Stories are essentially a copy of Snapchat Stories, which allow users to weave together a collection of photos and videos to create a narrative. Instagram co-founder and CEO Kevin Systrom even publicly hinted that Snapchat was the inspiration for his company’s newest feature”.

Instagram Stories: what do marketers need to know?

Econsultancy

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