Barry Schwartz says, “This morning, Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google Search Console.

Specifically, it aims at defining three core metrics used on the report; impressions, position and clicks.

The document even goes through how these metrics change based on the type of result. For example, an impression for a basic blue link in the search results is counted when the page loads, but not when the user scrolls past the result. But an impression for a result in a carousel only is counted when the user scrolls past the result”.

New Google help document defines Search Analytics impressions, position and clicks

Search Engine Land

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