Marcus Andrews says, “If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it.

While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that.

Quite simply: If you have big news, you need a big plan. And that’s where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there’s a lot that goes into putting together a solid product launch plan. New Call-to-action

At HubSpot, I work on the product marketing team, and we’re responsible for launching all of HubSpot’s new products. Our experience has shown us that there are three distinct phases of a product launch: pre-launch, launch, and post-launch. Let’s walk through them below.

18 Foolproof Product Launch Tips

Pre-Launch

Before you launch, take the time to get really close to the product. Work with your product team to understand the problem they are trying to solve. Join them as they do users tests. Chat with them about their product philosophy. And most of all, ask a ton of questions — especially if you’re not familiar with the space”.

18 Tips for Planning a Flawless New Product Launch

HubSpot

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