Tim Peterson says, “Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute.

This year the number of people seeing the average post published a publisher’s Facebook Page has been cut in half. From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52% decline in organic reach, according to social publishing tool SocialFlow. That stat is based on the company’s analysis of roughly 300 media companies that use its tool to manage their Facebook Pages, which include The New York Times, The Wall Street Journal, Conde Nast and Time Inc.

Not only does the stat show how tough things are for publishers on Facebook, but also that things have gotten tougher — even before Facebook’s latest news feed algorithm tweak takes effect. The 52% decline is 10 percentage points more than the 42% organic reach decline that SocialFlow reported publishers had experienced between January 2016 and May 2016”.

Facebook organic reach drop steepens to 52% for publishers’ Pages

Marketing Land

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