Jeff Rajeck says, “It looks like Snapchat, acts like Snapchat, but it’s not your favorite disappearing video app.

This is Snow, the latest hot app from Asia, and here is what you need to know.

Launched in Asia in September 2015, Snow is a video chat app which is now available globally.

It has all the signs of being a smash hit with the selfie-obsessed generation, but there are a number of other things that digital marketers should know about it.

Here are five key points to get you started.

1) Snow is a lot like Snapchat

Snow is available like any other mobile app on both the Apple App Store and via Google Play.

In the app stores, Snow is described as a ‘Selfie, Motion sticker, Fun camera’, but it might as well be called ‘Asia’s Snapchat'”.

Five things you should know about Snow (Asia’s Snapchat)

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