‘How can we meet the needs of the multi-device consumer?’ – Econsultancy
Saima Alibhai says, “It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.
Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.
The UK has also seen evolution in the way consumers are browsing, researching and purchasing products, which has opened up new opportunities for retailers looking for additional revenue opportunities.
Whilst the daily commute was once a time to read the newspaper, listen to your Walkman or take a nap, the rise of online devices has transformed what we do on the bus or train.
The introduction of Wi-Fi into a number of lines on the London Underground has led to 39% of passengers making purchases on the tube.
A recent study estimates that the UK is now spending £9.3bn a year online shopping while on public transport, making it one of the most valuable times of the day for ecommerce”.
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