‘5 Content Marketing Predictions for 2017’ – Convince & Convert Blog
Joei Chan says, “Wouldn’t it be great to take a peek inside the minds of really smart marketers and borrow their brilliant ideas?
Please say yes.
Because that’s how I convinced my boss to start Real Smart Marketing, a video series where top influencers record bite-sized marketing advice.
To kickstart our first episode, we invited Rand Fishkin, Larry Kim, Benji Hyam, Sam Mallikarjunan, and Sujan Patel. Naturally, I asked a selfish question that I needed the answer to: “How will content marketing evolve in 2017?”
As a content marketer, I’m dying to know what these experts think will happen, and how to best prepare for it.
How Will Content Marketing Evolve in 2017?
I’m not going to sugarcoat it: According to these experts, 2017 might be a little scary for us marketers. Rand Fishkin, founder and wizard of Moz, says, “In 2017, content marketing is going to be even more challenging than it is today.”
“There’ll be fewer winners with much bigger jackpots,” says Larry Kim”.
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