Mime Murray says, “The tech-savvy president of a company recently told me he’s confused because he heard keywords don’t matter anymore with SEO.

It’s not the first time I’ve come across that view about keyword phrases.

Three major changes in recent years may be feeding the misguided notion that it’s foolish to focus on keywords. In a sense, Google is the culprit.

– Google’s Panda algorithm update in 2011 placed a stronger emphasis on high-quality content.
– Google also introduced “Not Provided,” its pathetic move to conceal organic keywords to protect searchers’ “privacy” interests in 2011.
– In 2013, Google released Hummingbird, its new search algorithm that stressed the importance and meaning of search strings over individual keywords”.

7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing

Content Marketing Institute

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