‘How Brands Are Using Triggered Email Campaigns’ – MarketingProfs
Ayaz Nanji says, “Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.
The report was based on data from 24 billion emails sent in 2015 by Yesmail customers.
Triggered emails were defined as messages sent by brands based on specific consumer actions (signup, cart abandonment, purchase, etc.) or events (weather, location, birthday, etc.).
Triggered emails garner significantly higher open rates, click-to-open (CTO) rates, and click rates, on average, compared with business-as-usual (BAU) emails, the analysis found”.
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