Laura Patterson says, “Without a doubt, data and analytics have become central to every organization’s business strategy.

In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be successful, a company needs to have strong analytics. He posits that those who are competitive in their analytics approach use data and analysis capabilities to discern what customers want, how much they’re willing to pay, and what keeps them loyal.

He goes so far as to prescribe key steps for becoming an analytics competitor: have a champion at the top, create a single analytics initiative, establish an analytics culture, hire the right people, and use the right technology.

Davenport’s advice is good. The challenge is how to implement it.

How do you effectively analyze the ever-growing amount of data? Between 2015 and 2020, the number of data sources analyzed will jump 83%, bringing the overall 10-year growth total to 120%, according to the 2015 Salesforce State of Analytics study”.

Data and Analytics: Three Key Steps to Successful Business Decisions

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