‘Google AdWords Keyword Insertion: The What, Why & How’ – HubSpot
Samantha Shannon says, “If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers better reach customers by matching their search query. This seemingly magical feature is called keyword insertion.
What is Keyword Insertion?
Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. This helps provide a more relevant ad to the person searching and, in theory, higher click through rates.
For example, if you sell office supplies and you have an ad group for printer ink with keywords such as HP 564 ink, HP 920 ink, HP 951 ink etc. Using keyword insertion would automatically update your ad text to the term that is searched for. Check out the ads below, the search term “Buy HP 564 ink” and “Buy HP 920 ink” are met by the same ad but with modified text that includes the specific keywords”.
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