‘Google remarketing lists for search ads make their way to Google search partners’ – Search Engine Land

Greg Finn says, “Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people who have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords by hitting a specific Audience familiar with the brand.

To turn this feature on, head to the campaign settings tab, and be sure to click on “Include search partners”:

Once it’s turned on, you’ll cast a wider retargeting net, potentially reaching out across the entire Search Network”.

Google remarketing lists for search ads make their way to Google search partners

Search Engine Land