Dawn Papandrea says, “We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams.

Social journalist

Job summary: A traditional journalist who understands the art and science of building audiences online

Responsibilities:

– Combine journalism skills, social-media-superstar status, and brand awareness to reach audiences where they live online
– Create relevant content with brand context and a deep understanding of social distribution”.

Hire for 4 Uncommon Content Marketing Roles

Content Marketing Institute

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