Bart Mroz says, “By focusing on the customer experience rather than sales, smaller brands and retailers can effectively compete with their largest competitors.

A great example of this comes from flower delivery service UrbanStems.

Over $4 billion is spent each year on online flower purchases for occasions such as birthdays, celebrations, graduations and more. While gifting flowers can bring great happiness to those receiving them, shopping for them can be a tedious process.

UrbanStems is a relatively new online flower startup, and is changing the way consumers purchase flowers online by delivering a clean and simple online shopping experience that focuses on customer satisfaction”.

How UrbanStems uses customer experience to compete with big ecommerce

Econsultancy

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