‘Supercharge Your B2B Conversions with White Papers’ – Small Business Trends
Pratik Dholakiya says, “B2B manufacturers rely mostly on traditional methods of marketing like trade show participation and other paid methods of marketing. Yet, it is becoming increasingly clear that the key people in the process of making buying decisions in a company are using the Internet to make informed decisions on products after going through the reviews and opinions of other customers.
It has been reported that 84 percent of industrial professionals use the Internet to find components, equipment and services, 74 percent of them use it to compare products across suppliers, 56 percent of them do not contact a vendor until they compare and evaluate vendors through supplier website content, and 56 percent of engineers are in the second or third stage of the buying cycle before they make contact with the vendor.
Content marketing should be at the core of any successful B2B digital strategy as effective distribution of relevant content will help other businesses with their performance and also position your business as an authority in your field”.
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