‘The growing appeal of responsive-aware email design’ – Marketing Land
Chad White says, “Several years into the Age of Mobile, brands are finally catching up to consumers, who have embraced mobile much faster than brands have.
Spurred by Google’s mobile-friendly update, which gave a boost to “mobile-friendly” sites in mobile search results, 93 percent of B2C brands now have websites that render and function well on desktops and smartphones. And driven by the fact that the majority of emails are now opened on mobile devices, 77 percent of B2C brands now send mobile-friendly emails, up from 56 percent a year ago.
Responsive email design has become the dominant approach for creating emails that look great and function appropriately across devices big and small. Fifty percent of B2C brands use this approach, compared to 27 percent using mobile-aware design”.
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