‘The rise of the direct-to-consumer model’ – Econsultancy
Nikki Gilliland says, “Dollar Shave Club has come a long way in just four years and is the most oft-cited direct-to-consumer model in FMCG.
The brand had a wildly successful viral ad and sells a subscription to razors for as little as three dollars per month – its sales reached $152m in 2015.
Recently, the company’s success was cemented when Unilever snapped it up for a cool $1bn”.
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