Larry Kim says, “Conversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions.

Although optimizing on-page elements to maximize conversions still can and does have tremendous value, isn’t there a better way forward? Absolutely!”.

10 CRO Truth Bombs That Will Change the Way You Think

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