Patricio Robles says, “According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.

Over half (58%) of the respondents in the 2016 HIMSS Media Content Marketing Survey indicated that their top priority was lead generation.

However 41% stated that content production is a big challenge and 26% said they struggle to produce engaging content.

Another 22% revealed that they are challenged to measure the effectiveness of their content marketing efforts.

Despite these impediments, well over three-quarters of B2B healthcare marketers (89%) intend to produce the same amount or more content this year”.

B2B healthcare marketers are struggling with content marketing efficacy

Econsultancy

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