Daniel Gilbert says, “Do you use shared campaign negative lists? Shared lists are really useful for making sure all of your campaigns are excluding the same terms. Constantly mining search query reports means constantly finding new negatives, after all.

There are also shared lists for campaign placement exclusions, so you can make sure things like adsenseformobileapps.com and random YouTube videos are excluded from all Display campaigns.

But how do you know if a campaign is missing a shared list?

When you’ve made a batch of new campaigns, it’s a hassle to apply shared lists to all of them, and it’s easy to accidentally leave one off. Then, it’s hard to check if you’ve done it right.

If you go to the Shared Library in your account, you can go to each list and see the names of the campaigns that share the list, but you have to do that separately for each list. You can’t see more than 500 campaign names at a time, and you can’t just download those names to check them all with your Excel-fu. And, shared lists aren’t in Editor — you’re stuck with the clunky web interface”.

Here’s an AdWords script to apply shared campaign negative lists everywhere

Search Engine Land

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