‘How to Use Facebook Insights to Create More Engaging Emails’ – AWeber
Brandon Olson says, “Writing consistent, unique emails for your subscribers can be hard, and it’s often a struggle many email marketers face. (Don’t worry, it happens to the best of us!)
While there’s no shortage of places to look for ideas on what to write, we often overlook one of the best sources available to us: Facebook.
Facebook is a great place to test ideas in real-time since it provides an environment that makes it easy to figure out what content resonates with your audience – which can speak volumes to the type of content that would be relevant to your email subscribers.
By monitoring the performance of your Facebook content using Facebook Insights, you can see what content works and what doesn’t for not only your Facebook audience, but also your email subscribers”.
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