‘Simple email subject lines are failing to engage consumers: stats’ – Econsultancy

Nikki Gilliland says, “When it comes to writing subject-lines, many marketers follow the famous KISS mantra.

Which, if you don’t know, means to “keep it simple, stupid.”

(No offence.)

However, new research by Touchstone has discovered that blind dedication to this cause could be the reason why many recipients are failing to read your emails.

Using its new technology to test on virtual recipients instead of real life subscribers, Touchstone actually found that the greater the language complexity, the better the click and open rates.

First, a bit more information…

Methodology

For its study, Touchstone used two methodologies.

The first was the Coleman–Liau index, which relies on the number of characters in a word instead of syllables”.

Simple email subject lines are failing to engage consumers: stats

Econsultancy