Tim Peterson says, “Twitter wants people stitching together stories on its platform, too.

A week after Instagram introduced its almost-identical version of Snapchat’s Stories product, Twitter has announced that it will roll out Moments, its less-identical version of Snapchat’s Live Stories product, to everyone.

Sometime “in the coming months,” anyone on Twitter will be able to create a Moment that strings tweets together into a narrative. But first, Twitter is opening the product to more “influencers, partners and brands,” i.e., the people it has or would like to have a business relationship with.

Since the debut of Moments last year, Twitter’s in-house team, as well as certain publishers and advertisers, have been able to create Moments that were typically tied to an ongoing event, news or a specific topic. These Storify-style tweet streams would feature text posts, photos and videos cataloging these subjects in a chronological feed, and people could subscribe to a Moment to have its updates appear in their main Twitter feed”.

Twitter will open its storytelling product, Moments, to everyone

Marketing Land

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