Susan Bryant says, “As digital marketing has gone mobile, call conversions have skyrocketed. That’s because smartphones are, after all, still phones, and using a click-to-call button is the fastest and most natural way for consumers to connect with businesses. Why else would calls from search, social, and display advertising be expected to exceed 162 billion by the end of 2019?

But those calls, though often the most lucrative type of conversion, are also the most difficult for marketers to measure and optimize.

Call attribution software provides visibility into how all your digital marketing channels drive call conversions, who those callers are, and their impact on revenue; in short, it provides call tracking, call analytics, call intelligence, or call insights—whichever term you prefer.

The software integrates with the marketing platforms you already use to track and optimize online interactions, allowing you to optimize your digital strategy, messaging, and media spend to drive more clicks, calls, and customers”.

Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

MarketingProfs

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