‘How to make your email marketing engaging to millennials’ – Marketing Land
Scott Heimes says, “Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend reading their emails and maximize their email marketing efforts. But how?
To make an impact among millennials, marketers need to break the mold, focus their attention and put the recipients in control of the content they receive.
Break the mold
Over 215 billion emails are sent every day, according to Radicati, and that number is only going to increase over time. Marketers need to set themselves apart from the masses to increase open and engagement rates, especially among millennials.
To do that, try using an emoji in the subject line, but only if it is true to your brand and recipients’ interests. Begin adding emojis to subject lines for a select group of recipients — for example, your most engaged ones — to see if the content resonates with them, and expand accordingly, depending on the response”.
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