Amie Marse says, “Your business is only as good as its content marketing strategy. Exaggeration? Not when a survey like Smart Insight’s How Effective is Content Marketing in 2016? exists. Content marketing is rated as the most important marketing technique in terms of generating leads and sales. It takes precedence over big data, conversion rate optimization, search engine optimization, and mobile marketing.

Content marketing is more effective than the bottom seven factors combined when it comes to commercial impact. It has the power to generate organic brand awareness, increase site traffic, and boost profitability. If you aren’t maximizing your investment in content marketing, you’re doing your company a serious disservice. Regardless of what industry you’re in, what product you sell, or what service you provide, content marketing is the key to connecting your brand with consumers in 2016.

Content Marketing and Brand Strategy Today

Modern consumers are constantly bombarded with pop-up advertisements, noisy notifications and commercial messages on their connected devices. Advertisers have gone overboard capitalizing on the trend toward technology, using it exhaustively to market their brands. The key to engaging with modern consumers isn’t to grab their attention with an interruptive advertisement, but to resonate powerfully with carefully tailored content”.

My Numbers Are Fine – Do I Need to Invest in Content Marketing?

Small Business Trends

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