Paul Cheney says, “Imagine for a moment that you need to write a PPC search ad for an event your company is running. It’s an event so you’re on a tight timeline. In fact, you have a week to run the ads. At the end of the week, your early discount of 5% ends.

Long story, short, you need to build a text-based PPC campaign that gets a lot of people to buy tickets, and you don’t really have time to figure out what strategy works through a/b testing or historical data mining.

What do you do?

An organization that [full disclosure] partners with MECLABS (MarketingExperiments’ parent company) to help optimize its event messaging was faced with a similar situation recently.

The strategies, while simple in wording are fairly radical in nature”.

Take a Page from Starbucks with this Simple Strategy (Watch)

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