Nikki Gilliland says, “Following on from the launch of Instagram Stories, Twitter has announced that its Moments feature will soon be open to all users.

Originally run by a team of in-house editors and select publishers, it plans to allow “influencers, partners and brands” to use it first, before eventually introducing it to everyone else.

It’s a new attempt to boost engagement on the platform – will it work?

Let’s discuss.

What is Moments?

Essentially, Moments is a curated selection of tweets based around breaking news and events.

Unlike the now-defunct Discover tab, users do not have to be following specific accounts to see them”.

Twitter to open up Moments feature to all users

Econsultancy

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