‘3 Reasons to Plan Your Holiday Email Campaigns Now’ – AWeber
Olivia Dello Buono says, “If you’re in the throes of a relentless heat wave, a.k.a. August, holiday planning is the last thing on your mind. But it shouldn’t be!
Planning a cohesive email marketing campaign takes time: aligning content and design, accounting for outside dependencies and testing and refining all need to happen before you launch. Once November rolls around, you’ll wish you started sooner.
Not convinced? Here’s why you need to kick off your holiday planning ASAP, and how you can deliver more relevant, contextual experiences to your subscribers.
Online shoppers are doing their homework now
We all have that one friend who plans every aspect of their life down to the tiniest detail. Thanks to the ease of online shopping, it’s now easier than ever for anyone to plan holiday shopping further out in advance. That’s probably why 40 percent of shoppers start their holiday research before Halloween”.
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