Jacob Maslow says, “You might think that SEO is simple, but it isn’t. SEO is quite a complex process of marketing and promoting your company online.

If you make mistakes, then you’ll quickly find that your SEO campaign either isn’t very effective or completely fails.

That’s why you need to avoid the pitfalls we’re going to layout for you.

Broken Links

There are two reasons to link to content on your site. You can use links to send users where you want them to go. They might start off looking at a piece of content about new tech and after a link, they are off to go buy a new piece of tech from your store. Links are also beneficial because used appropriately, they will boost your SEO campaign. The worst thing that you can do is leave a broken link on your site.

A broken link will occur when a site that you have linked to is no longer active. Or, if that page has been taken down and removed. As such, you should regularly be checking that links you have used are active. A broken link looks unprofessional and has no purpose for being on your site even if it will not impact your rankings”.

Build Your Site for Success: Rookie SEO Mistakes To Avoid

Business.com

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