Greg Finn says, “Earlier this week some marketers noticed that Keyword Planner data was displaying ranged data instead of precise search volume. The ranges were wildly broad with results like “100K-1M” and “1M+”. Some wondered whether this was merely a glitch or if this was a calculated measure that favored higher spending AdWords advertisers. Today, Google confirmed the latter.

At the end of June, Keyword Planner was acting up and many users got the message that they needed to have an active AdWords account in order to see the data. This of course drew the ire of users everywhere. Last month a Google spokesperson confirmed with Search Engine Land that users do not have to have an active campaign to use Keyword Planner. However, just 13 days later and now it appears that you do need an active campaign for full data and that advertisers cannot have a “lower monthly spend””.

Google officially throttling Keyword Planner data for low spending AdWords accounts

Search Engine Land

Sharing is caring