Loretta Jones says, “Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the creative and business sides of a company, creatives need to keep the sales funnel moving and projects on track to meet deadlines — which tends to be easier said than done.

Recently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals, freelancers and business owners in marketing, communication, design, advertising, media and agencies to uncover their top project management and sales challenges. The study found that there’s a cache of untapped sales value for creatives, although certain roadblocks stand in its way.

Below are some of the biggest pain points the survey uncovered, and how your creative team can overcome them to improve client satisfaction, sales and revenues.

Creatives’ biggest challenges: organization and client management

In an industry filled with freelancers, small agencies and competitive customer service, there’s no leeway for projects to go over budget or clients to be managed without care. Creatives need to be organized so they can clearly see what needs to get done to keep projects on track for completion”.

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