‘How Snapchat is building the future of social media’ – Marketing Land
Timothy Carter says, “Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of rising social stars are hoping to cement their place as the leading influencers in the industry.
Among these, Snapchat may have the strongest potential: Not only does it have the capacity to build a user base rivaling those of the main channels listed above, but it’s also building enough influence to start shaping the way other platforms develop.
Let’s take a look at the reasons why Snapchat has developed such a strong potential, and the key takeaways for marketers.
The young generation
Demographics for Snapchat lean heavily toward the younger generation; over 71 percent of Snapchat users are under the age of 35.
Young generations drive trends in social for three main reasons: First, they hold the most buying power and tend to attract the most companies and organizations; second, they tend to be the most adaptable and are most likely to adopt new platforms in the first place”.
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