Andrew Raso says, “Have you ever seen something in the window of a shop that you just had to have — and then bought it immediately?

In most cases, that’s not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.)

Most of the time, before becoming a customer, a person will first go through what’s called the sales funnel. The sales funnel consists of the different stages a customer goes through leading up to their purchase — from looking at your website for the first time, to subscribing to your email list and reading your emails over a period of time, to talking to a sales associate and figuring out whether to buy from you.

Although it’s called a “sales” funnel, it’s been at the heart of marketing for ages. That’s because at any given time, your prospective customers are all at different points in their journeys toward a purchase. It’s a marketer’s job to give them the fuel to move them along the funnel toward a purchase”.

How to Create Content for Every Stage of the Buyer’s Journey

HubSpot

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