Rustam Singh says, “Email marketing is by far your safest bet to market your product and services which is available at an equal platform to everyone, for completely free. Users do no complain because of the minimal invasion into users personal lives (as compared to the most irritating obsolete form of marketing of SMS promotional). Marketers are happy because it costs them nothing, and can be done on the go from anywhere using their smartphone.

Sounds like a win-win for everyone right? It would have been, had it not been to the huge portion of readers that instantly mark your company’s e-newsletters into spam without even opening them, or delete them right from their notifications page. Why is this happening?

So you’ve designed the best e-newsletter to spam all your contact list and seem pretty happy about it. But so far, you’re getting barely any response back – despite sending over 6 digit number of contacts. What’s wrong here? Perhaps it’s the fundamental way we see e-newsletters in the first place. Here’s what needs to be done:

Balance between information and promotions

This may surprise you, but most people lead pretty occupied lives and could not be less bother about the 0.1% discount you’re offering on a purchase that’s about 15 days of your income on their portal”.

How To Make Sure Your Email Newsletter Doesn’t Instantly Go to Trash

Entrepreneur

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