Ben Davis says, “LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.

Given LinkedIn’s rich user information, this is a potential game-changer for B2B marketers.

We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.

LinkedIn has a wealth of user data. But are advertisers concerned about inactivity of some users?

We have over 433m members on LinkedIn, including over 20m in the UK, and globally professionals are signing up at a rate of more than two new members per second.

We always put our members first, so we have been able to attract a massive, highly engaged audience of influential professionals, with 97m unique visitors a month on average”.

LinkedIn’s Head of Ad Ops on programmatic advertising and native content

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