‘8 Reasons You Should be Creating More Long Form Content’ – Small Business Trends
Amie Marse says, “The web is hungry for instant gratification — at least that’s what research has led us to believe.
Statistics like GrowthHackers’ “10-second rule” for webpages feed the idea that we must develop content that’s short, quick and to the point, or we risk losing consumer interest and becoming irrelevant. However, new research suggests the exact opposite. In fact, Google rewards brands that post comprehensive, authoritative, and in-depth long-form content.
The Benefits of Long Form Content
Higher Google Search Rankings
Recently, Backlinko analyzed one million Google search results to learn more about the best SEO practices today. To many marketers’ surprise, long form content consistently ranks higher in Google’s search results — significantly!
The average word count of a Google result on the first page is 1,890. This is a far cry from the smaller chunks of content we’ve been trying to pack with keywords for optimization. Longer content performed better on Google every time. This is likely due to the fact that it generates more social shares than short form content and boosts your brand’s relevancy. Google ranks websites based on their levels of authority; long form content helps establish your sphere of influence”.
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