Maria Haggerty says, “At least 30 percent of all products ordered online are returned. While this number may sound alarming to online retailers today, a high return rate is not always a direct threat to a company’s bottom line. It’s important to remember that returns are simply the cost of selling online and retailers can minimize the effect of returns by effectively managing the reverse logistics process.

In the past, business owners believed that making returns as difficult as possible would ultimately reduce them. However, hindering the return process does nothing more than leave customers unhappy and unwilling to purchase from your brand again. This is especially true for ecommerce industries like apparel.

Related: 6 Steps to a Return Policy That Will Score You More Sales

Instead, online businesses must plan for returns as a pillar of their brand’s larger customer experience. Here’s why:

1. You’ll foster loyalty.

An easy and transparent returns policy creates a high level of trust and comfort with shoppers. Due to unavoidable eCommerce barriers like not being able to try clothes on before purchase, consumers must have confidence in your returns policy or they will not convert”.

The Secret to Long-Term Customer Loyalty Is an Easy Return Policy

Entrepreneur

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