’10 key challenges facing CRM marketers’ – Econsultancy
Maeve Hosea says, “Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.
So what are the challenges facing CRM marketers?
I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.
1. Too much data, not enough action?
In 2015, Econsultancy’s Measurement and Analytics report showed that 40% of executives found more than half of their collated analytics data was useful for decision-making.
That proportion of marketers dropped to 33% in the recent 2016 survey, due perhaps to an increase in complexity, particularly in advertising, with new technology hitting the market”.
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