’10 Smart Ways to Start B2B Marketing on LinkedIn Today’ – Business.com
Aaron Agius says, “While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.
By the first quarter of 2016, the B2B social platform boasted more than 430 million users.
When you add LinkedIn to your marketing strategy, you can build targeted connections, generate higher-quality leads, reinforce relationships with prospects, and greatly improve your brand visibility.
Here’s how marketing with LinkedIn can help you grow:
1. Grow Your Presence With Targeted Content
Unlike other social networks where consumers collect friends the way gamers collect Pokémon, professionals on LinkedIn tend to network with people that work alongside or within their industry“.
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