‘3 Steps for Figuring Out Your Baseline SEO Campaign Goals’ – Business.com
Ajay Paghdal says, “As an experienced SEO professional, I understand the challenges of designing an SEO strategy that leads to results.
If you’re looking for online visibility, you may know the right keywords for your business but remain unsure about what it takes to get search results. Or perhaps you’ve already invested in the process but have little or nothing to show for it.
Fortunately, there are ways to identify a strong SEO strategy. You’ll need to use the right metrics as your base. And let’s keep in mind how search engines work, starting with Google.
Google is a relevancy and authority search engine. When a user or potential customer enters a keyword(s), Google will run through its 200+ ranking factors and return what it thinks are the very best results. That’s because relevant and credible search results will please users and ensure people will keep going back to Google for their queries”.
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