Lindsay Kolowich says, “Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?

There’s a lot to love about customer loyalty programs, from higher retention rates to the likelihood they’ll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

If that sounds like a program you want to build for your customers, get started by reading through the infographic below from Antavo. It’ll lead you through the process of building a successful program, from giving it a catchy name all the way to creating touchpoints for customer enrollment“.

A Simple Guide to Building a Successful Loyalty Rewards Program

HubSpot

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