Deep Patel says, “Everyone is influenced by something. And, according to Jonah Berger, that’s a good thing.

Berger is a Wharton professor and bestselling author of “Invisible Influence: The Hidden Forces That Shape Behavior” and “Contagious: Why Things Catch On.”

His research has given him a deep understanding of how influence works and what it takes to get your message heard.

“Whether you’re a nonprofit organization with no marketing budget or a small business owner with a great new service, knowing how to generate word-of-mouth will help you make your product, service or idea succeed,” Berger said. “And even if you don’t have anything you want to catch on, understanding how word of mouth works will help you better navigate the world around you.”

Recently, Berger shared with me some of the powerful insights he’s gained after spending more than 15 years studying social influence and its impact on how products and ideas catch on.

1. Word-of-mouth rules.

That’s right. People actually talk to each other, and word-of-mouth is still the primary way we communicate”.

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

Entrepreneur

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