‘Content Marketing Isn’t Really About Your Content’ – Entrepreneur
Aaron Agius says, “Marketers put an incredible amount of focus on their content. And you can’t blame them, considering how important quality content is for reaching business goals. According to Hubspot, “brands relying on inbound marketing save over $14 for every new customer acquired.”
Further data from the Custom Content Council finds that “61 percent of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That’s why the mantra has become: Create killer content, and create as much of it as possible.
Content makes up most of what marketers research and discuss these days. On marketing blogs, the conversation is mostly about how to create specific content pieces and build a content strategy, while research reports and white papers focus on the performance of different content types”.
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