‘Google Keyword Unplanner – Clickstream Data to the Rescue’ – MOZ

Russ Jones says, “Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably haven’t noticed any changes in our keyword volume, and you probably won’t notice any going forward, which is just how we built it to begin with: resilient, evolving, and trustworthy.

That being said, the truth is that keyword data has been on shaky ground lately as the foundation upon which most keyword tools are built — Google Keyword Planner — has been grossly disrupted. This single point of failure has put a lot of tools at risk, so let me explain how we preemptively addressed this concern and subsequently haven’t lost a step”.

Google Keyword Unplanner – Clickstream Data to the Rescue

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