Nikki Gilliland says, “Since rebranding in 2014, the NSPCC has been striving to promote its brand message as one of solutions rather than shock.

With a new animated film, Pantosaurus, it is continuing its hopeful and inspiring approach – aiming to get parents talking to their children about the awkward topic of sexual abuse.

Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding.

Here’s three things that elevate its latest campaign. And for more on this topic, check out these posts:

– How charities can win at the Zero Moment of Truth
– Are charities failing on online donations?
– 10 inspiring content marketing examples from charities”.

How the NSPCC is putting a positive spin on its marketing with Pantosaurus

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