Jim Joseph says, “It’s the one question we all get when we meet new people: “So what do you do?”

For some folks, it’s a clear and specific answer — medicine, law, sales, etc. “I’m in pharmaceutical sales,” is an easy one for some people.

For marketers, though, there is no easy answer because it depends on a variety of factors that play into the type of marketing that any of us may do. There’s no single job description that could possibly capture it all.

“Oh, so you make commercials?”

“You build websites?”

“Do you do PR?”

Yes, yes and yes. But that’s not really all that we do. In fact each of those very tangible outputs is just a small fraction of what we do as marketers. It’s a lot more complex than simply creating an advertising campaign, although that is what most people see“.

‘I Make Decisions’ Is the Best Way For Marketers to Introduce Themselves

Entrepreneur

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